What’s I’m In?

I’m In is a campaign to encourage diversity in clinical trials. Innovative medicines offer great hope to patients, but developing these new treatments and cures is a long and complex process. Every time a potential new medicine is developed, researchers must prove safety and effectiveness through clinical trials before the medicine is approved by regulatory agencies, such as the Food and Drug Administration. A key to successful clinical trials is volunteer participation. This is also one of the biggest obstacles. Traditionally, people volunteer for clinical trials when their physician recommends it. Unfortunately, physician referrals alone typically don’t ensure a large and diverse group of volunteers.  I’m In exists to build awareness, start conversations, and engage patients, doctors, nurses, other health care providers, communities, and other stake-holders to increase diversity in clinical trials, especially among African Americans, Asian Americans, and Hispanic populations.

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Who Founded I’m In?


I’m In was launched by the Pharmaceutical Research and Manufacturers of America ​(PhRMA) and the National Minority Quality Forum (NMQF). Since the campaign’s launch in March 2014, we’ve engaged hundreds of organizations and thousands of individuals. Today, more than 50 organizations have become official Champions of the campaign and work with I’m In to advocate for the cause.  Sustainable Healthy Communities, LLC (SHC), a wholly-owned subsidiary of NMQF, is the owner of I'm In. 

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